LEGO Released New LGBT Set

Pieces of Lego, manufactured by Lego A/S, arranged in Danbury, U.K., on Friday, March 5, 2021. Lego is due to report annual results on Wednesday. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Just in time for Pride Month, the building block toy company, LEGO, announced their new set called, “Everyone Is Awesome,” which is meant to “celebrate every LEGO builder.”

LEGO”s Vice President of Design, Matthew Ashton, said in a statement, “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true awesome selves! This model shows that we care and that we truly believe ‘Everyone is awesome!”

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The set includes 11 faceless LEGO Minifigures representing each color of the LGBT rainbow flag, which includes the newly added black and brown stripe from 2017, and the transgender colors.

It will go on sale on June 1 for $34.99 and includes 346 pieces.


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