As a part of the broader Yahoo family, we provide various websites and applications. These digital platforms use cookies for several purposes. The primary aim is to deliver the services seamlessly and ensure consistent user experiences on our platforms.
An essential aspect of cookie usage is user authentication. This process confirms the identity of the person using our sites and applications. It also includes implementing security protocols and blocking potential spam or abusive content, ensuring a safe, reliable environment for our users.
In addition to these, cookies help us comprehend the extent of the usage of our websites and applications. With cookies, we can observe, understand, and analyze how you interact with our digital platforms, enhancing our product delivery accordingly.
Post your consent by clicking on ‘Accept all’, we, along with our partners, partake in storing and accessing the information on the device you use. The collaborative group includes about 236 members who participate in the IAB Transparency & Consent Framework.
The ‘Accept all’ permits us and our partners to use your precise geolocation data. Additionally, it approves the use of exclusive personal data, including your IP address, browsing history, and search data. These data are fundamental to offer you personalized advertising and content that suits your preferences.
These data also contribute to the measurement of the effectiveness and reach of the personalized advertising and content. Personal data use extends further to audience research and the development of new services. We gather insights and analyze trends to continually update and improve our offerings.
However, if you do not wish for us and our partners to use cookies and your personal data for these purposes, you can click on ‘Reject all’. This button denies permission for the usage of cookies and personal data for these additional services.
Moreover, if you have specific preferences regarding the use of your data, you can choose to customize them. The option to ‘Manage privacy settings’ is available for this purpose, offering more control over your personal data.
You reserve the right to change your privacy and cookie settings at any point in time. All you need to do is to click on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on our sites and applications.
These links redirect you to the pages where you can tweak the settings to suit your privacy needs. Whether you want to change the extent of cookies usage or the kind of personal data accessed, these controls empower you to make those decisions.
You can always fetch more details about how we use your personal information through our privacy policy and cookie policy. Both these policies are accessible from our platforms and give a detailed account of our data handling practices.
Our privacy policy and cookie policy offer transparency about our practices and promise to safeguard your personal information. It explains how and why we collect your data, ensuring that you stay informed about your data privacy.
In conclusion, we at Yahoo are committed to delivering a safe, personalized experience on our digital platforms. We regard your data privacy as paramount and endeavor to provide you with flexible privacy settings that impart control in your hands.