President Donald Trump is taking U.S. trade strategy to the next level, directing his trade team to negotiate “tailor-made” agreements with individual countries as part of his broader effort to correct decades of trade imbalance and restore American economic sovereignty.
Rather than relying on one-size-fits-all deals or outdated multilateral agreements, Trump wants each country to come to the table under terms that reflect their specific trade relationship with the United States. This customized, country-by-country approach is designed to ensure that U.S. industries, workers, and exporters are no longer placed at a disadvantage due to generic trade frameworks that fail to address unique market realities.
“Every country trades with us differently—so why should we negotiate the same deal with each of them?” a senior administration official said. “President Trump’s directive is clear: we’re going to strike smart, targeted agreements that protect American jobs, bring back manufacturing, and make sure no one takes advantage of us again.”
This strategic shift comes as part of Trump’s sweeping “Liberation Day” economic policy rollout, which includes a 10% baseline tariff on all imports and significantly higher rates for nations with exploitative trade practices. As tariffs begin taking effect, Trump’s message is simple: negotiate fair deals now, or pay the price.
The tailor-made approach allows the administration to account for each trading partner’s specific behavior—whether it’s currency manipulation, illegal subsidies, intellectual property theft, or imbalanced import/export dynamics. By zeroing in on those unique factors, the administration believes it can extract better terms and eliminate loopholes that foreign governments have long used to sidestep accountability.
This marks a major departure from the failed globalist consensus that prioritized multinational deals, often written to benefit foreign bureaucrats and multinational corporations rather than American workers. Under Trump, the trade agenda is laser-focused on fairness, reciprocity, and America First.
Negotiations are expected to unfold quickly as more than 50 nations have already expressed interest in entering talks since the tariffs were announced. But until deals are finalized, the tariffs will remain in effect—serving as both leverage and a financial penalty for countries that have profited at America’s expense.
The move signals yet another bold step by President Trump to reclaim control of U.S. economic policy and send a message to the world: trade with America will be fair, or it won’t happen at all.