Ahead of the widely anticipated Super Bowl, Bud Light has already begun generating buzz about its expected commercial during the spectacle. This year, they’ve enlisted the talents of well-known artist Post Malone and humorous man-of-the-hour Shane Gillis for their promotional teaser, scheduled to air during Sunday’s AFC and NFC Championships.
The teaser depicts a uniquely ordinary scene, with Post Malone and Shane Gillis casually indulging in conversation while lounging on lawn chairs, seemingly in a typical suburban driveway. This setting offers a humorous commentary on commercial rules which prohibit the portrayal of drinking alcohol on television.
Their discussion revolves around the aforementioned standard, and comically, they initiate a countdown to the end of the commercial. This humorous exchange cleverly draws attention to the restrictions, while also building anticipation for when their Super Bowl spot will conclude.
Earlier this week, it was officially announced by Anheuser-Busch InBev, owner of the Bud Light brand, that the rapper and comedian were indeed slated to be in their Super Bowl commercial. Post Malone and Shane Gillis are expected to be lively additions to the promotion of one of the brewing company’s flagship beers during Super Bowl LIX.
The upcoming Super Bowl isn’t Post Malone’s first foray into Bud Light’s marketing; in fact, it will be his fourth collaboration with the brewhouse for its Super Bowl campaign. Shane Gillis, on the other hand, will be making his first appearance in a Bud Light Super Bowl spot, adding an exciting new dynamic for fans and viewers alike.
Anheuser-Busch InBev has secured a substantial chunk of national advertisement space during the highly-watched Super Bowl broadcast on Fox. They have secured up to three minutes for their promotional efforts, which is set to air on February 9 originating from the vibrant city of New Orleans.
Alongside Bud Light, Anheuser-Busch InBev’s other iconic brands, Michelob Ultra and Stella Artois, will also make their presence felt during the football spectacle. These brands, along with Bud Light, continue the company’s long-standing tradition of utilizing the Super Bowl platform for advertising.
In the 2024 Super Bowl, Bud Light brought something mystical to the crowd by introducing the Bud Light Genie. This charming being bought delight to a cadre of friends, fulfilling their various wishes during their fantastical night out, leading to an unforgettable ad experience.
With Post Malone and Shane Gillis lined up for its Super Bowl LIX campaign, Bud Light continues its robust tradition of integrating humor in its promotions, making it one of the Super Bowl’s longest-lasting sponsors. The unique blend of comedy and clever advertising has proved a winning formula over the years, effectively resonating with audiences and enhancing awareness.
Throwing back to 2023, Bud Light ventured on a mission to broaden its demographic appeal via a cleverly-crafted commercial. It featured Miles and Keleigh Teller lost in the rhythm of holding music, dancing their way into viewers’ hearts and promoting the brand in a refreshing and amusing way.
The combination of music, dance, and the right celebrities has proved successful for Bud Light in the past, and hopes are high for the duo of Post Malone and Shane Gillis to continue this success. The anticipation for the upcoming campaign is palpable, with fans eagerly waiting to see what humorous storyline Bud Light has in store for this year’s Super Bowl.
Bud Light’s clever and occasionally tongue-in-cheek marketing strategy is in part thanks to its ability to seamlessly blend humor, relatability, and celebrity endorsements. With the appearances of Post Malone and Shane Gillis, viewers will surely be curious and tuned in for their Super Bowl moment.
While the Super Bowl itself is forging tense rivalries on the field, off the field in the advertising world, competition is equally rigorous. Brands like Bud Light leverage their ads as a unique opportunity to captivate audiences who are glued to their screen, offering memorable moments that live on after the final whistle of the game.
Over the years, Bud Light’s Super Bowl commercials have become an anticipated centerpiece of the big game’s ad lineup, with viewers often speculating about the narratives and stars that will take center stage. And by revealing bits of information before the Super Bowl, Bud Light cleverly builds momentum and heightens the intrigue around its ad.
As is expected, the countdown towards Super Bowl LIX isn’t just about the clash of the football giants. It continues to be a platform for brands to create standing ovation-worthy performances in the advertising world as well. Likewise, the magic of Bud Light’s commercials keep audiences waiting in excitement, both for the spectacular sport and for the humor-filled commercial breaks.