McDonald’s has announced the return of its popular Snack Wrap to U.S. menus in 2025, responding to persistent customer demand. The Snack Wrap, introduced in 2006 and discontinued in 2016, featured a combination of chicken, lettuce, shredded cheese, and sauce wrapped in a tortilla. The exact reintroduction date remains undisclosed for competitive reasons.
snack wraps xx.xx.2025
— McDonald’s (@McDonalds) December 5, 2024
The decision to bring back the Snack Wrap follows years of fan petitions and social media campaigns advocating for its return. McDonald’s aims to capitalize on the item’s enduring popularity and enhance its chicken offerings. The company has not specified whether the returning Snack Wrap will replicate the original recipe or include modifications.
This move comes amid McDonald’s efforts to rebuild customer trust following a recent E. coli outbreak linked to raw onions in its Quarter Pounder burgers, which resulted in one death and multiple hospitalizations across 14 states. The company has since ceased using the affected supplier and farm, emphasizing a commitment to food safety.
The reintroduction of the Snack Wrap is part of McDonald’s broader strategy to refresh its menu and respond to consumer preferences, aiming to strengthen its position in the competitive fast-food market.