In a milestone event for Alta Global Group, Mark Mastrov, the founder of 24-Hour Fitness and UFC Gym, adds his clout as a new member of the group’s Advisory Board. In a concurrent move, Adam Sedlack, CEO of UFC Gym, further fortifies the board. The addition of these two stalwarts of the US fitness industry will significantly assist Alta during its upcoming growth trajectory. Both Mastrov’s and Sedlack’s far-reaching proficiencies will offer valuable counsel as Alta aims to globally augment its assorted products and services.
The latest venture for Alta, operating as an avant-garde technology firm, is a partnership with UFC Gym. This inaugural enterprise collaboration will facilitate the roll-out of Alta’s innovative programs and products across over 150 UFC gyms across the world. This is an exciting phase for Alta, further underscored by recent news of MMA legend Conor McGregor joining Alta as a worldwide representative and enlarging his part-ownership, this leveraging further growth.
The Advisory Board of Alta will be augmented by the inclusion of Mark Mastrov and Adam Sedlack, joining standing board members Todd Ruppert, former CEO and President of T. Rowe Price Global Investment Services, and Andy Stewart, a member of Motive Partners and previous Co-CEO of Blackrock Alternative Investments. The expertise and credibility that both Mastrov and Sedlack lend to the board will play a decisive role in Alta’s forthcoming endeavors.
Alta Global Group, with its vision of converting millions of fans into actual participants, showcases 24-Hour Fitness & Fitness Industry Icon, Mark Mastrov, as its latest stalwart board member. Cast under the same spotlight is Adam Sedlack, CEO of UFC Gym, further consolidating the board. The entry of these two prominent figures in the US fitness industry signals an important endorsement for Alta’s business model.
The prodigious insight that both Mastrov and Sedlack bring will bolster Alta’s efforts during its next expansion phase. As integral members of the board, they will employ their domain knowledge towards scaling Alta’s unique products and services on a global level. Their support will facilitate Alta’s further advancements including its initial enterprise collaboration with UFC Gym that will help disseminate Alta’s offerings to over 150 UFC gyms worldwide.
The news about Connor McGregor’s expanded role — from global ambassador to increased stakeholder — adds verve to Alta’s progress. Mark Mastrov, a revered personality in global fitness circuits, known for his transformative leadership at 24-Hour Fitness & UFC Gyms, can use his wide industry experience to help Alta achieve its expansion objectives.
Adam Sedlack, who helms UFC Gym, has established himself as an innovator in the fitness industry. His leadership aligns with Alta’s goals of delivering innovative combat sports programs globally. Bringing UFC Gym’s ethos of expanding worldwide aligns with Alta’s overarching objectives.
The advisory team at Alta Global Group will now witness the collaboration of Mastrov and Sedlack with existing members Todd Ruppert and Andy Stewart, both highly influential figures in their respective industries. Ruppert’s experiences from his tenure as the CEO and President of T. Rowe Price Global Investment Services and Stewart’s industry partnerships, including Motive Partners and BlackRock Alternative Investments, are expected to mesh well with the broader strategic vision of Alta.
UFC GYM, a major brand expansion of UFC, stands as the world’s premier MMA organization and has been developed in partnership with New Evolution Ventures (NeV), the architects of many of the world’s top fitness brands. The brand’s unique approach merges the benefits of MMA and fitness, resulting in a cutting-edge fitness experience for everyone, regardless of age or fitness level.
On a global scale, UFC GYM has notched impressive growth indices, with 150 plus locations already operational and an additional 700 locations planned. This development underscores UFC GYM’s impact on the fitness sector, with its unique ‘Train Different’ experiences that have touched and transformed countless lives around the world.
Alta Global Group Limited exemplifies a technology firm with an ambitious aim to enhance participation in martial arts and combat sports while also elevating the standard of existing community services in the sector. Alta has developed three unique business units to effectively service and monetize from key stakeholders in the industry, which includes fans, participants, instructors, gym owners, and athletes alike.
This public announcement might contain forward-looking statements. Any declarations presented within this release regarding Alta’s future strategies, operational plans, financial standing, future revenues, projected costs, management’s prospects, plans and objectives, except for historical facts, ought to be understood as forward-looking statements.