It seems that the Democratic party may be losing their foothold with loyal elements of their voter base. National Democratic organizations, like the mega PAC Priorities USA and progressive entity ProgressNow, have raised a red flag indicating a decline in Kamala Harris’ popularity amongst key demographics.
In a memo that was released this week, it was revealed that voters who were once united behind Joe Biden no longer reflect the same sentiment towards Kamala Harris. The groups acknowledge a significant drop of support from Black, Latin, and younger voters, comparing Harris’ current standing to Biden’s position four years ago.
Interestingly, it appears that the diminished support is not due to a lack of effort on Harris’ part. According to statistics released by the Democratic super PAC, a mere 15 percent of Harris’ digital communication have been specifically aimed at reaching voters of color in the pivotal swing states.
However, these attempts seem to be misdirected or possibly taken for granted. A substantial portion of the funding, which amounts to only 1 percent of 1 percent, for all digital advertisement has been earmarked for the Black audience within crucial political battlegrounds.
With an even smaller 2.5 percent of the spending being allocated to ads focusing areas with less Black concentration. The seemingly sparse funding allocated towards advertising geared towards Black voters raises questions about the genuine effort put towards outreach by the Democratic party.
Considering these statistics, it’s unsurprising that Priorities USA predicts Harris will need a considerable share of Black voters in multiple states to even reach a possibility of a victory.
A critical analysis from Priorities USA foretells that in Georgia alone, Harris would require the backing of 42 percent of all Black voters just to garner half of the total votes.
This race seems increasingly uphill when considering other states as well, with the projection stating that Harris would need the support of 26 percent of all Black voters in North Carolina and a whopping 13 percent from Michigan, just to scrape by.
The figures for Pennsylvania, Nevada, Wisconsin, and Arizona appear marginally less daunting, but still represent significant hurdles for the Democrat. Namely, 11 percent for Pennsylvania, 9 percent for Nevada, and a reliance on 4 percent of the Black vote for both Wisconsin and Arizona.
Yet, these estimates might constitute a herculean task given the current policy stance and general perception within these communities. Recent data certainly seems to indicate decreasing support for Harris among these demographics.