Nikki Glaser, the host of the recent Golden Globes, humorously reminded the gathering of well-known figures from Hollywood: ‘Creating art isn’t meant for the purpose of obtaining accolades. It is rather to pave the way for establishing a tequila brand so successful it makes creating further art non-essential.’ Hollywood’s top echelons appreciated the jest, even though it was directed at them. Selena Gomez, nominated that night not once but twice for her performances in ‘Only Murders in the Building’ and ‘Emilia Peréz,’ was amongst those present. She is also the power behind Rare Beauty, a popular makeup empire.
You would also find Ariana Grande in the crowd, another owner of a successful beauty brand. And if you’ve got a liking for spirits, you could turn to Ryan Reynolds, who has his own gin brand, or perhaps Brad Pitt who has chosen rosé. Other tequila brand founders include celebrities such as George Clooney, Kendall Jenner, and Dwayne ‘the Rock’ Johnson.
Parenting essentials? There’s the Honest Company by Jessica Alba offering a range of baby products including diapers. In the midst of the fitness era, you might be interested in gym attire, and for that purpose we have Kate Hudson’s Fabletics. As for menopause-related merchandise, you might want to consider Stripes, a line developed by Naomi Watts.
The latest trend in Hollywood shows no restraint, it seems, towards venturing into diverse sectors of the retail universe. The former practice of merely being the face of a brand doesn’t seem to cut it anymore. Not just representing, but owning the brand appears to be the new blueprint. This business model yields a greater degree of authority and ostensibly enhanced revenue, despite incurring heightened risk.
What’s driving this new approach among celebrities? One factor could be the increasingly unpredictable nature of the entertainment business. With streaming services providing a set payment for films and series irrespective of the audience size, a lucrative payoff isn’t a guarantee. Also, acting roles might run dry over time but a well-established brand has the potential to endure beyond an individual’s youthful appeal or buzz from their recent award nomination.
A brand can generate robust income long after an acting career has dwindled or ended, according to Bruno Maglione, the president for licensing at IMG, a top-level talent agency, as he had informed The Times earlier. There have been instances where stars were able to accumulate wealth far beyond earnings from their filmographies. With her beauty venture, Gomez, for example, is rumored to have entered billionaire status these days.