Fast-food giant Wendy’s is all set to bring to life everyone’s favorite underwater delicacy – the Krabby Patty. Earlier this month, the brand revealed its collaboration with popular entertainment giant Paramount, in honor of a significant milestone. The partnership, ‘Krabby Patty Kollab’, is a tribute to the much-loved cartoon ‘SpongeBob SquarePants’, marking its 25th year.
Krabby Patty Kollab presents an exciting new addition to Wendy’s menu, featuring a couple of culinary surprises reminiscent of the quirky, underwater world of SpongeBob SquarePants. Starting this week, Wendy’s patrons will have the chance to taste these special offerings for a limited period of time.
For the first offering, fans of the animated series can delight in the ‘Pineapple Under the Sea Frosty’. The company is putting a spin on the classic vanilla Frosty by infusing it with a refreshing swirl of pineapple mango puree. This novel variant is set to be a first of its kind in the Frosty flavor line-up.
The second item on this special menu is none other than the reimagined ‘Krabby Patty Kollab Burger’. It has been designed to encapsulate the essence of the iconic cartoon burger, featuring a quarter-pound serving of succulent beef, complemented by two slices of rich, melty American cheese.
To further elevate this special burger, it incorporates crisp lettuce, juicy tomato, pickle, and onion onto the toasted bun. The pièce de résistance, however, is the mysterious ‘Krabby Kollab sauce’. This ‘top-secret’ delight is sure to tickle the tastebuds of both SpongeBob SquarePants enthusiasts and Wendy’s faithful patrons alike.
Wendy’s intends to roll out these unique menu items to restaurants across the country starting Tuesday, Oct. 8. Yet, some fortunate visitors of the immersive Wendy’s drive-through experience in the Panorama City neighborhood of Los Angeles were treated to an exclusive taste test on Monday, Oct. 7.
‘The Krabby Patty Kollab’ program aims to expertly translate the distinctive food items inspired by the hit cartoon series ‘SpongeBob SquarePants’, from the confines of the animated world into real, delectable, modern-day victuals to be savored.
The whimsical TV show, SpongeBob SquarePants, made its first splash on the small screen on the Nickelodeon channel in 1999 where it has been treasured by multiple generations of viewers.
The secret behind the top-secret Krabby Kollab sauce? Wendy’s remains tight-lipped, echoing the secretive nature of Mr. Krabs, the owner of the Krusty Krab in the cartoon series. Much like Mr. Krabs fiercely safeguards the Krabby Patty’s secret recipe in the beloved show, Wendy’s is prepared to follow suit, adding a layer of intrigue to this culinary novelty.
It was noted by a Wendy’s Company spokesperson that this unique collaboration was a natural alliance. United by their square imagery and popularity, it was only logical for two iconic figures in pop culture like Wendy’s and SpongeBob SquarePants to team up to bring this limited-time experience into reality, to be tasted and loved by fans of all demographics.
Following suit, a spokesperson from Paramount Brand Studio expressed their excitement about this innovative project. The ‘Krabby Patty Kollab’ is not only a tribute but a milestone in celebrating the 25th anniversary of the popular ‘SpongeBob SquarePants’ series, bringing the charm of Bikini Bottom closer to the surface and into the real world like never experienced before.
In response to speculation around the ‘top-secret’ Krabby Patty sauce, Wendy’s reassured patrons that the secret sauce recipe, though closely guarded, is quintessential in making the Krabby Patty Kollab Burger worth the anticipation for SpongeBob SquarePants fans and Wendy’s customers alike.
Much like the enduring charm and mystery surrounding Mr. Krabs’ secret formula for the Krabby Patty within the animated series, Wendy’s too plans to create, in the real world, a similarly captivating narrative. The mystery surrounding their new sauce’s recipe personalized for the Krabby Patty Kollab Burger is expected to spark interest and enthusiasm among patrons, adding a fun element to this culinary homage to the iconic cartoon.
With the introduction of these new offerings, Wendy’s pays a fitting tribute to a global phenomenon that has entertained us for a quarter of a century. The fusion of nostalgia with modern food culture embodied in ‘The Krabby Patty Kollab’ signifies not just a celebration of ‘SpongeBob SquarePants”, but the brand’s commitment to innovation and memorable culinary experiences.