An upsurge in the demand to feel privileged and special has led to the rise of VIP offerings in various entertainment sectors, from live concerts to sporting events. These packages allow consumers to experience exclusivity, distinct from the ordinary entry-ticket experience. As an illustration, fans of Tyler, the Creator’s forthcoming ‘Chromakopia’ tour are treated to reserved seats, custom merchandise, and hassle-free entrances. It’s become clear that customers aren’t just opting for these benefits – they’re actively pursuing them.
The UFC has introduced its own version of this experience, referred to as ‘On Location’. Guided by Rachel Nabatian, the head of Combat Sports, On Location designs opulent packages offering UFC devotees unforgettable experiences. Capitalizing on the desire for exceptional situations, these packages feature prime seating options, encounters with athletes, deluxe lounges, and even the rare chance to step inside the octagon post-fight.
The apex of these packages even accommodates time with Dana White, the CEO of UFC. According to Nabatian, many customers are recurrent purchasers of these UFC VIP packages. This demand has soared to such levels that On Location now operates with an advance-deposit system, allowing buyers a shot at securing an exclusive package before anyone else.
The attractive factor of these packages stems from their uniqueness. Each package varies from the rest, incorporating continuous updates to ensure that no two experiences are alike. Given the current attention around combat sports, we opted for an On Location package at UFC 309, held at Madison Square Garden.
The immersive experience begins a day prior to the actual event, with privileged seating at the ceremonial weigh-in for On Location members. Following the weigh-in, exclusive photo sessions and meet-and-greets with the athletes are scheduled. Post the weigh-in sequences, the On Location participants are guided to a specially arranged event space where an exclusive party takes place.
Amenities at this party include unlimited refreshments and further opportunities for meeting athletes and taking photographs with them. Athletes circulate among the fans, making for a lively atmosphere. A distinct advantage of On Location packages is the allocation of personal attendants catering to specific needs of participants.
These attendants ensure smooth transitions from assigned VIP seating areas to unique experiences – such as facilitating encounters with favourite athletes. This setup ensures a hassle-free, enjoyable moment for the attendees, without having to worry about logistics.
The main event day unfolds with a VIP entrance leading to a hospitable space. This designated area provides a relaxed space to witness preliminary matches, complete with a range of food and drink options, large-screen TVs, and ongoing face time with athletes.
The guest list for meeting enthusiastic fans comprised eminent athletes like Tom Aspinall, Kamaru Usman, Glover Teixeira, Paul Rojas Jr., and Caio Borralho, amongst others. In this setup, On Location fosters an authentic environment facilitating genuine interactions between athletes and fans.
As the preliminaries concluded, members were ushered to a premium VIP viewing area for the main card. This area boasts preferential seating selection, hence VIP attendees secure the finest views in the house.
Once seated comfortably, it was time to get immersed in the magic of the show. UFC 309, true to expectations, did not fail to deliver on excitement.
The most exquisite offering of the On Location packages allows fans to accompany a fighter en route to the octagon. At UFC 309, spectators were treated to a clash between Jon Jones and Stipe Miocic, with the former defending his UFC Heavyweight title with a stunning spinning back kick knockout.
Post the electrifying fight, On Location package owners had a chance to step into the octagon. It was a mesmerizing moment to walk inside the very ring where, moments before, Jon Jones defended his title by defeating Stipe Miocic.
Jon Jones’ match was particularly of interest as he announced that he ‘decided not to retire’, contrary to the anticipations of many that it would be his last fight. Being at UFC 309 through On Location was an unrivalled experience, illuminating the thrilling world of VIP sports packages and their allure in today’s demand for unique experiences.