Major corporations, including Disney and Warner Bros. Discovery, have resumed advertising on X (formerly Twitter) after previously withdrawing their ad spending. This decision follows efforts by X’s leadership to address concerns about content moderation and brand safety.
Approximately a year ago, several companies reduced or halted their advertising on X due to concerns over their ads appearing alongside inappropriate content. In response, X implemented measures to enhance content moderation and ensure a safer environment for advertisers.
The return of these advertisers coincides with the recent U.S. presidential election, where Donald Trump was elected. This development has led to discussions about the relationship between corporate advertising strategies and political climates.
In parallel, some users have migrated to alternative platforms like BlueSky, seeking different social media experiences. This shift highlights the evolving dynamics in the social media landscape and the diverse preferences of users and advertisers.