In the initial stages, many categorized the Ultimate Fighting Championship (UFC) as an inhuman version of a cock fighting, predicting a rapid downfall. However, staunch advocates like Dana White, Joe Rogan, and several others, saw a promise within it. Bruce Buffer, the renowned announcer and a believer from the start, devoted almost three decades of his life to the organization.
Today, after having been part of the organization for nearly 29 years, he reveals his unwavering confidence in UFC since its inception. He had anticipated that UFC was destined to evolve into a formidable entity in the combat sports world, expanding its influence internationally, and reshaping the world of fighting sports eternally.
Bruce Buffer committed himself to the organization, sticking around when times were tough; he opted to stay in modest lodging instead of seeking comfort. He conveyed deep determination to leave a significant impact on the sport, deliberately steering clear of his brother’s shadow in order to carve out his own identity.
He stated that he had a clear understanding that UFC would revolutionize the fighting sports realm. He was certain about this future from the inception of the organization. He was ready to undertake grueling travel, endure mediocre accommodations, and put in the effort, convinced it would eventually culminate into grand successes. He had a staunch desire to avoid being seen as a mere extension of his brother’s fame. He valued individual recognition.
In the present, UFC marks its 31st year of existence and Bruce Buffer has indeed established an independent identity for himself within the industry, very much like his brother Michael Buffer, who has long been an esteemed figure in this arena. Whenever Bruce announces his iconic phrase, ‘It’s time!’, it sends jitters through the crowd, as the phrase has become an indistinguishable identifier with high stakes fights.
The construction of a major enterprise requires a squad united by a common vision and conviction in its capabilities. Joe Rogan, like Bruce, had maintained an unshakeable faith in UFC since the very start. Rogan even offered his announcing services pro bono for a significant period in the beginning.
During the formulation phase of the event, Joe Rogan didn’t accept any remuneration for his work, instead, he volunteered his time and voice for a dozen or more fights. His commitment was never about financial gain; it stemmed from his entrenched love for the sport and a staunch faith in what the future held for UFC.
This similar craving and zeal among key individuals played a major role in elevating UFC to its current revered status. It now serves as the lead promotion entity and is rapidly expanding its sphere in the combat sport world. All have become an essential part of this globally successful promotion.