The NFL has announced that for Super Bowl LIX, scheduled for February 9, 2025, at the Caesars Superdome in New Orleans, the end zone messages will feature “Choose Love” and “It Takes All of Us” instead of the “End Racism” slogan that has been displayed since 2021.
NFL spokesperson Brian McCarthy explained that this change reflects sensitivity to recent national tragedies, including the terrorist attack in New Orleans’ French Quarter, the plane crash near Reagan Washington National Airport, and the wildfires in Southern California. He stated, “We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration.”
This decision comes as President Donald Trump is expected to attend the Super Bowl, marking the first time a sitting U.S. president will be present at the event.
Despite the alteration in end zone messaging, NFL Commissioner Roger Goodell has reaffirmed the league’s commitment to diversity, equity, and inclusion (DEI) initiatives. He emphasized, “We got into diversity efforts because we felt it was the right thing for the National Football League, and we’re going to continue those efforts because we’ve not only convinced ourselves, I think we’ve proven ourselves that it does make the NFL better.”
The NFL introduced the “Inspire Change” platform … by 2020, slogans such as “Stop Hate,” “End Racism,” “It Takes All of Us,” and “Choose Love” began appearing in end zones. The league has indicated that the current messaging change is specific to this year’s Super Bowl and has not specified whether “End Racism” will return in future games.