In November, a surge of audience traffic to Fox News Digital demonstrated its remarkable performance which outpaced all competitors; the site has not witnessed such a significant success since the previous presidential vote. With its exceptional content and deep analysis, Fox News Digital experienced an unparalleled milestone, recording the highest activity since November 2020. Comscore data corroborates this superiority, marking the platform’s inundation with both multiplatform views and consumption minutes as the ultimate lead amongst all news brands.
Fox News Digital amassed a staggering 4.5 billion multiplatform minutes, a leap of 57% compared to the same period in the previous year. This resulted in Fox News Digital asserting its dominance as the top news brand. In contrast, news outlets such as CNN mustered a mere 1.8 billion multiplatform minutes, and The New York Times managed just 1.5 billion. Interestingly, both these platforms have recorded a decline in multiplatform minutes when juxtaposed with November 2023.
Further reinforcing its dominance on the digital front, Fox News Digital registered 2.4 billion total multiplatform views. This figure marks an impressive 43% growth as compared to figures reported in the previous year. Meanwhile, its competitors struggled to keep pace. New York Times managed to secure a minor increase with 1.7 billion views, registering an 18% growth. CNN, however, faced a disappointing 3% drop, landing at a lowly 1.3 billion total multiplatform views.
Fox News Digital’s performance, imposingly dwarfed an array of prominent news outlets including NBC News, ABC News, CBS News, Washington Post, Insider Inc., and USA Today along with CNN and The New York Times. The noteworthy triumph was felt in both reach and engagement parameters, with Fox leading the way. While other media platforms languished, Fox soared, a testament to their truthful and impactful reporting.
A testament to its growing popularity, Fox News Digital also reported experiencing a 30% uptick in total digital multiplatform unique visitors, totaling to 114.9 million. The commendable ascension reinforces Fox News’ position as a dominant player in the news and media landscape. The audience’s preference for quality news and reliable narratives is lucidly evident in these numbers.
Not only did Fox News Digital secure its position as the top-tier news brand universally, but it also emerged as the numero uno news brand on YouTube. According to a Shareablee report, Fox News’ YouTube channel secured over 400 million video views in November itself. This victory is an astonishing 114% increase in viewership when compared to the previous year.
The strides made by Fox News’ YouTube channel are worth mentioning. A colossal 171% increase was seen compared to November 2023, in terms of hours spent. This exponential growth underlines the significant traction the channel has gained, as well as the trust viewers place in the authentic news provided by Fox.
Fox News’ integrated performance on Election Day serves as a case in point. With over one million concurrent viewers tuning in at its peak, Fox News emerged as the most-watched U.S.-based outlet. The event that guided this massive traffic? The livestream of a speech made by the dynamic President-elect Donald Trump.
Such viewership is significantly noteworthy, given that Fox News’ livestream led in terms of viewership, superseding other channels including NBC News and ABC News. This further solidifies Fox News’s commanding lead in streaming viewership. The news brand’s knack for thorough analysis and prompt updates were pivotal in securing and sustaining this triumphant lead.
While news platforms like Fox News Digital, CBS News, NBC News, Washington Post, and ABC News.com have willingly participated in tracking social increment in total digital multiplatform unique visitors, some brands have opted not to. CNN and The New York Times are amongst those that were reluctant to opt-in.
Fox News Digital’s comprehensive and principled approach to news reporting not only makes it a reliable source of information but also a trusted platform for analysis. As the data suggests, regardless of the platform utilized, audiences continue to prefer Fox News over alternative news outlets.
The marvellous success felt by Fox News Digital in November is testament to its adherence to a principled and unbiased approach to journalism. While competitors falter, Fox News demonstrates a steady march forward thanks to its commitment to deliver truthful, useful and insightful content.
In conclusion, Fox News Digital’s massive success in November underlines its prevalence and dominance as a leading news brand. In an era where quality and accuracy of journalism are paramount, Fox News stands tall, with figures showing it’s the preferred choice for millions of discerning viewers.